Work/ReSolve by Lowe’sCase study · 2016
One number to call when the house floods
ReSolve, through Huge: a home repair and restoration service from Lowe’s that puts one contact between a homeowner, their insurer and a vetted contractor. The full site, from the emergency intake to the project timeline, bids, messaging and the products that follow a repair, specified for desktop and mobile in spring 2016.
- Client
- Lowe’s
- Agency
- Huge, Atlanta
- Role
- Experience design
- Dates
- April – May 2016
- Output
- Site map and annotated desktop and mobile wireframes for the whole ReSolve site: home, about, partners, guide, emergency and repair intake, account creation, project account, contractor bids, messaging, products and favorites
A burst pipe at 2 a.m. is three problems at once: stop the damage, deal with the insurer, and find someone trustworthy to fix it. ReSolve’s promise was one contact for all three.
Lowe’s was building a service, not a store: emergency mitigation and repair for fire, water and wind damage, a network of background‑checked contractors, twenty‑five insurance partners, a three‑year warranty on every repair. The site had to work for someone standing in a wet kitchen on a phone, then keep working for the six weeks of estimates, demolition and sign‑off that follow, and finally hand them to Lowe’s for the appliances and flooring that go back in.
- Two front doors. Resolve an emergency or repair your home: the same intake, two very different states of mind.
- A project, not a purchase. Timeline, estimate, contractor selection, bids, demo, completion: the account is where the service actually lives.
- Three audiences. Homeowners, contractors and insurance carriers each needed a way in.
-
1
Ask three questions, then call them.
The emergency flow is deliberately short: how was your home damaged, describe it and add photos, tell us about yourself, and we’ll call you. No account, no estimate, no catalogue. The mobile version opens the camera straight from the damage step, because the photo is the fastest way to explain a ceiling.
Turned down: an instant quote. Nobody can price water damage from a form, and pretending to would have cost the trust the service depends on.
-
2
Make the account a project timeline.
Once a project exists, the account is a timeline: mitigation, estimate and planning, contractor selected, contractor hired, demo, completion and sign‑off, each with its start date and duration, the running estimate beside it. Find a Contractor lets the homeowner drag to choose how many bids they want, compare licensed and background‑checked profiles, approve a bid and message the contractor from the same place.
Turned down: a dashboard of widgets. A homeowner mid‑repair has one question, what happens next, and the timeline answers it.
-
3
Let the store arrive after the repair.
Explore Products sits inside the account, not the nav: once the demo is done, the homeowner is shown appliances, flooring, cabinets and countertops with the ReSolve 100, the year’s most‑loved products, and a favorites list they can share with their contractor. Lowe’s shows up when it is useful, not before.
Turned down: a Lowe’s catalogue on the home page. The brand is a reassurance here, not a storefront.










- DeliveredThe ReSolve site map and the complete annotated wireframe set, desktop and mobile, across twenty‑one Illustrator files, April and May 2016
- CoveredHome, About, Partners, Guide, Get Help with the emergency and repair flows, account creation, the project account with timeline, bids and contractor detail, messaging, products and favorites, and the footer pages
I was the experience designer on ReSolve at Huge: the site map, the intake and account flows, and the desktop and mobile wireframes with their annotations. Huge’s strategy and visual design teams and the Lowe’s ReSolve team set the service model the site was built on.