About

I’m the Creative Director at Vipertec, the captive agency behind Suncast, where I report directly to founder and owner Tom Tisbo and oversee the brand end to end — identity, packaging, website, digital marketing, and new product innovation.

It’s an unusually broad remit. Most design leaders own the screen or the shelf. Here I own both, plus the system that keeps them coherent — and that’s been the throughline of my career: 12+ years across UX, service design, and industrial design, moving between Figma, Rhino, and a fabrication shop depending on what the problem actually needs.

Earlier work spans UPS, Under Armour, McDonald’s, Delta, Lowe’s, the NBA, Google, ZEISS, Chubb, and Coca-Cola — omni-channel platforms, service blueprints, connected products, and design systems built to outlast the projects that created them.

I’m based in Atlanta with my wife Ana, our son Liam, and a small menagerie — Mia the dog and our cats Biscochito and Toaster. Outside of work I climb, and I cook with roughly the same obsessiveness I bring to design.