Work/Huge ImpactDesign sprint · November 2016

A mentor in your pocket for survivors starting over

Beam: a survivor‑to‑survivor mentorship chatbot and app, designed and prototyped in a five‑day Huge Impact sprint on combating sex trafficking in Atlanta.

Beam splash screen: find your light

FindInteractAchieve

Program
Huge Impact, Huge Atlanta
Role
Design sprint team, interaction design
Dates
November 14–18, 2016
Partners
Atlanta anti‑trafficking organizations, an FBI victim specialist and a survivor advocate
Output
Text‑based chatbot prototype, app concept, brand, product roadmap
01The problem

Leaving trafficking is not the end of the story. Recovery can take up to seven years, and in those years a survivor needs shelter, counselling, work, skills and people who understand, in an order that changes week by week.

Huge Impact brought nonprofits, law enforcement, survivors and a five‑person design team into one room for a week, with one rule: not a complete product, but a tested starting point the partner organizations could carry forward. On day one the room framed the whole spectrum, prevention to intervention to recovery, and voted. The question that won: how might we facilitate the recovery transition of a survivor?

  1. Five days. Explore, ideate, decide, build, present, with the partners back in the room on Friday.
  2. Trust first. Anything that felt like surveillance, or could reach law enforcement, would not be used.
  3. Every path is different. From the first 24 hours out to a leadership role years later.
  4. Basic needs come first. No feature mattered until shelter, safety and a phone that works.
02The journey

We mapped recovery as four stages, and found the insight that shaped everything after it: the people best placed to help are survivors further down the same road.

  1. 1RescueThe first 24 hours. Shelter, safety, a contact.
  2. 2RebuildCounselling, legal help, documents, health.
  3. 3RestoreSkills, a résumé, a budget, an interview.
  4. 4Re‑integrateWork, community, and in time, mentoring the next person.

That last step closes a loop. A survivor who mentors is not only helping someone else; they are earning recognition, skills and standing of their own. So the product had to serve mentors as carefully as mentees.

03Three decisions
  1. 1

    Blend the two strongest ideas into one.

    Day three put three ideas in front of the partners: a survivor‑to‑survivor mentorship program, a physical survivor kit for shelters, and a 24/7 resource chatbot. The organizations said survivors are the experts and need services fast, so the mentorship program and the chatbot became one product: a bot that answers at 3 a.m. and a village of people who answer the rest of the time.

    Turned down: the survivor kit, as a product. Good as a partner program, not something a design sprint could make better.

  2. 2

    Start with text, because text is what everyone has.

    Beam 1.0 is an SMS chatbot, built on api.ai so the partner organizations could add intents and answers without a developer. It finds a shelter, surfaces a counsellor or a free course, and gets smarter as experts feed it. The app came second, as the place mentors and mentees meet.

    Turned down: app first. Many survivors are on borrowed or basic phones; a message works on all of them.

  3. 3

    Make progress visible, and make it pay.

    Goals, badges and rewards tied to real moments: a free ride to the first week of a new job, a course in budgeting, a meditation session after a hard day. Small wins that lead to bigger ones, with brand partners as the people who fund them.

    Turned down: a clinical, case‑management tone. The brief from survivors was warmth, discretion and something that felt like it was theirs.

04The work
Three brand explorations: FIA on magenta, Beam on orange, Beam on violet with the line find your light
From FIA to Beam. FIA (Find, Interact, Achieve) became Beam, a guiding light: the mark is a flashlight and an exclamation point, a universal sign for help. Gender‑neutral, warm, easy to see from across a room.
Four phones showing the Beam SMS conversation: an emergency, a shelter found, a counsellor, directions
Beam 1.0, the text bot. “Is this an emergency?” first, then the nearest shelter, a counsellor, a place to breathe. No app to install, nothing to explain.
Five Beam app screens: splash, interests, find a mentor, job training goals, badge earned
Beam 2.0, the village. Pick interests, set goals, choose up to five mentors, earn badges like Interview Pro. Profile and progress belong to the survivor, not a case file.
Two chat screens: Beam calming interview nerves with a song, and a mentor sharing a free legal service
Beam and mentor, side by side. The bot handles the nervous morning before an interview; the mentor knows which free legal service to call.
Walkthrough. The Beam 2.0 prototype on an iPhone 7, from onboarding to choosing a mentor.
Wireframes: onboarding, village, profile, contact
Day four, morning. Onboarding, village, profile, contact: the four screens the story needed.
Whiteboard with the presentation storyboard
Day four, afternoon. The storyboard for Friday: the moments where mentor, mentee and bot meet.
05Where it landed
  • FridayWorking text‑bot prototype, app concept, brand and a phased roadmap presented to the partner organizations, who asked to test it and find ways to fold it into their own work
  • RoadmapPhase one, the SMS bot; phase two, the mentorship app; later, kiosks, wearables and objects placed where survivors can reach them
  • ProgramThe first Huge Impact sprint, and the template for the ones that followed
06My role

I was one of five on the sprint team: the survivor journey and the challenge framing on days one and two, the interaction design of the bot and the app on days three and four, and the prototype we presented on Friday. The partner organizations and the two keynote speakers, an FBI victim specialist and a survivor advocate, set the direction; the team built to it.