The Vision

In a rapidly evolving digital landscape, the NBA sought to reimagine its omni-channel presence to better connect with its global fan base. Our team was entrusted with this ambitious endeavor, and our initial vision, rooted in innovative design thinking and user-centered strategies, not only won us this prestigious project but also set the stage for a transformative journey in digital sports engagement.

At the outset, we envisioned an immersive, seamless experience across all digital touchpoints - a fusion of interactivity, personalized content, and a unified brand narrative that resonates with fans worldwide. This vision, while ambitious, was carefully crafted to respect the rich heritage of the NBA while pushing the boundaries of digital engagement.

The Opportunity, to create an experience that sets the bar for all fan-based experiences, not just sports.

We defined a set of guiding principles, what we must do to achieve the desired outcome

• Own the game.

• Deliver dynamic onboarding.

• Build periods of anticipation/joy.

• Participate and engage all year long.

• Provide an unparalleled level of access.

• Connect fans together in new and dynamic ways.

• Predict the personal wants, needs, and goals of our fans.

• Enable frictionless/invisible interactions across platforms.